About Us

Elaura founded by Anvi, CEO & Founder.

Born from a legacy deeply rooted in textiles — a world where fabric isn’t just material, it’s identity. With generations of experience in understanding fibres, textures, durability, and feel, choosing the right fabric isn’t a luxury for us, it’s a responsibility.

At Elaura, every design begins with comfort and ends with confidence. We create premium women’s formal wear that looks refined, feels effortless, and fits like it was made just for you. Our pieces are thoughtfully tailored using high-quality fabrics that support all-day wear — from long meetings to late evenings, from movement to stillness.

We don’t believe in compromise. Not in how a garment feels on the skin, not in how it moves with you, and not in the standards we set for quality. Comfort isn’t an addition here; it’s the foundation.

Elaura isn’t just clothing — it’s a celebration of women who love structure without stiffness, elegance without discomfort, and style without struggle.

This is where heritage meets modern tailoring.
Where fabric becomes experience.
Where you feel seen, supported, and truly yourself.

Welcome to Elaura.
Where you can look powerful and feel comfortable — all day long. ✨